Improve SEO and measure audience
Take care of your club’s presence on Google and Bing, and measure traffic to your site with Google Analytics.
Summary
Enable and customize SEO
- Go to Administration›Customize›Web Integration›Google & Bing SEO.
- Tick Enable SEO on major search engines: your public pages can be indexed by Google, Bing, and other search engines.
- For each public page (home page, photos, contact form, online registration form), customize the Title (maximum 60 characters) and the Description (maximum 160 characters).
- Enter up to 20 keywords in Keywords.
- Separate the keywords with commas.
- Choose keywords that represent your organization.
- Click Save.
A preview under each page shows you the result as it will appear in search engines. Untick the activation option if you no longer want your pages to be indexed.
A good title contains the club name, the city, and the activity (for example, “Tennis Club de Lyon - Online booking”). The description should make people want to click. It is displayed under the link in search results.
Measure audience with Google Analytics
- Create a property in Google Analytics with a Google account.
- Retrieve your measurement ID.
- Go to Administration›Customize›Web Integration›Google Analytics.
- Paste the ID into the Analytics ID field.
- Click Save: collection starts immediately on all pages of the club site.
The expected ID starts with G- (current Google Analytics 4 properties). Older UA- IDs are also accepted.
To check the installation, open the “Real-time” report in Google Analytics in another tab. Then browse the club site. Your visits should appear live.
Avoid skewing statistics with your own visits
- In Administration›Customize›Web Integration›Google Analytics, enable Exclude certain profiles from statistics.
- Select the profiles to ignore, such as administrators.
- Save.
Visits from users with these profiles will no longer be counted. Your statistics will reflect the real activity of your players and visitors.
